
Fuel your day with purpose and intensity through Black Rifle Coffee Coffee or Die Roast, a 340 g medium roast created for anyone who lives life with commitment, drive, and a love for bold, dependable coffee. This blend delivers a strong and balanced profile that suits early mornings, long days, and moments when you need a cup that keeps you focused and ready.
Coffee or Die Roast offers a smooth and full flavoured experience with chocolate richness, subtle nuttiness, and a clean finish that brings clarity without harshness. It is a reliable medium roast that provides strength and balance in equal measure, making it ideal for everyday drinking.
The aroma is warm and motivating, filling your kitchen with the scent of freshly ground beans and setting the tone for a confident start to the day. It appeals to those who appreciate a flavourful, no nonsense brew that delivers consistency and quality.
Choose Ground for quick and convenient brewing or Whole Bean for maximum freshness and control. Coffee or Die Roast works beautifully with filter brewers, pour overs, cafetières, and espresso based methods. Simply scoop or grind to your preference and enjoy a cup that reflects determination and craftsmanship.
Experience the mission focused quality of Black Rifle Coffee Company, a veteran owned business dedicated to exceptional coffee and unwavering support for those who serve.
Tasting Notes Chocolate • Nutty • Clean Finish
Directions Start with one heaping tablespoon for every 180 ml of water and adjust to taste. Whole Bean users can grind to their preferred coarseness before brewing.
Ingredients 100 percent coffee
Product packaging may differ from image.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.
When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.
Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.
We have included a few most commonly asked questions below.
My product is out of stock?
We receive our deliveries regularly and monitor our stock levels. Please sign up to a stock notification to be notified when its available.
What Payment methods are accepted?
We accept Amex, MasterCard, Visa Debit, Visa Credit, Maestro, Apple Pay, Google Pay, PayPal and ShopPay.
Do you ship outside of the UK?
Yes we do! We ship to the UK, Ireland, Netherlands, France and Germany.
Still need help? Click HERE for a list of FAQs or contact us by clicking HERE.
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